Whopper Made Clean
April 10, 2025Our Story
Since we first opened in 1954, two things have always been true:
- We want to give people the very best flame-grilled burgers.
- We want people to Have It Your Way.
Today, we have a bold new commitment to our food as we seek to give people products that taste better than ever and are better for them and the planet.
That commitment is reflected in every aspect of the guest experience: in our visual design, our restaurant design and across the entire digital experience.
Brand Positioning
Authenticity of food & people
This is what lies at the heart of the brand and its promise of ‘Your Way’: in a world of standardization, inauthenticity and fakeness, we are a place where you can be exactly who you are and enjoy food that is real, honest and truly delicious.
Brand Characteristics
- Enthusiastic
- Confident
- Witty
- Approachable
About BURGER KING® Singapore
Burger King® first arrived in Singapore in 1982 with the opening of its inaugural restaurant at Peninsula Plaza. Today, Burger King® Singapore Pte Ltd proudly operates 70 outlets across the island.
As one of the leading Quick Service Restaurant (QSR) chains in the country, Burger King® continues to serve a growing community of loyal customers who enjoy our iconic flame-grilled WHOPPER® burgers, alongside a variety of other signature BK favourites such as the Mushroom Swiss burger, Onion Rings, and the indulgent Hershey’s Sundae Pie. Since 2024, our team has been committed to ensuring that every ingredient we use is free from preservatives, artificial colouring, MSG, and additives. We prioritize the freshest, highest-quality vegetables, with our tomatoes carefully sliced and prepared fresh daily.
This commitment to clean, wholesome ingredients reflects our passion for delivering meals that are not only delicious but also crafted with the utmost care and quality—all while remaining affordable.
We have started communicating Clean Ingredients since September 2024, together with the changeover of our buns to Glazed Buns. Our buns are free from high-fructose corn syrup and bleached flour.
Additionally, all Burger King® products are 100% certified Halal.
To learn more about Burger King® Singapore, please visit our website at www.burgerking.com.sg or follow us on Facebook, Instagram, or TikTok.
About BURGER KING®
Burger King is known for serving high-quality, great-tasting, and affordable food. Founded in 1954, Burger King is the second largest fast food hamburger chain in the world. The original Home of the Whopper, our commitment to premium ingredients, signature recipes, and family-friendly dining experiences is what has defined our brand for 70 successful years.
About Restaurant Brands International Inc.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
Restaurant Brands International Inc. is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. The brands benefit from the global scale and shared best practices that come through common ownership under Restaurant Brands International Inc.
Media
